2026 FRAGRANCE EVENTS COSMOPROF BOLOGNA Cosmoprof Worldwide Bologna is a 3-show-event with a unique trade fair concept. The exhibition takes place on 26th – 29th of March 2026 at Bologna Fiere exhibition centre and is dedicated to all the various sectors of the beauty industry. All shows are open in the same day, facilitating the…
FREE PUBLICITY: THE NEW MARKETING REALITY? In today’s digital age, fragrance companies are increasingly relying on influencers to market their products—all hail free publicity. You might know the term barter, meaning that the product is exchanged for a certain service. Post, reel, review, publications etc. This strategy has reshaped traditional advertising and created a symbiotic…
INFLUENCER MARKETING AND CURRENT BIAS ISSUE Who are influencers? People who share valued information with their audience free of charge, or people who solemnly exist in digital space with one main goal: turning their reach into cash, while serving us bias in the process. Yes, these are two extremes, we are on a black and…
EX NIHILO GOLD IMMORTALS SCENTED CANDLE • OFFICIAL BRAND STATEMENT • GOLD IMMORTALS is available for the first time as an interior candle. In the greatest respect of the original, its formula has been preciously optimized to obtain its olfactory quintessence for home. Inexplicably addictive, this mystical elixir pays tribute to a paradise of dreams.…
GUERLAIN VOILE DE POUDRE HOME FRAGRANCE • OFFICIAL BRAND STATEMENT • No information was available for Guerlain’s Voile de Poudre Home Ambience Spray except it was a gift with purchase product at Guerlain counters. • MY THOUGHTS • I have never bothered to train my nose to detect violets but in some fragrances it is so prominent…