RUBINI PROFUMI ODENATURAE OFFICIAL BRAND STATEMENT Odenaturae , with its luminous and green character, represents an olfactory experience that evokes peace and harmony, a journey through pristine forests and rolling hills, wild fruit scents, and fields of chamomile swaying in the wind. Inspired by the bucolic writings of the Latin poet Virgil. Odenaturae is a…
FREE PUBLICITY: THE NEW MARKETING REALITY? In today’s digital age, fragrance companies are increasingly relying on influencers to market their products—all hail free publicity. You might know the term barter, meaning that the product is exchanged for a certain service. Post, reel, review, publications etc. This strategy has reshaped traditional advertising and created a symbiotic…
INFLUENCER MARKETING AND CURRENT BIAS ISSUE Who are influencers? People who share valued information with their audience free of charge, or people who solemnly exist in digital space with one main goal: turning their reach into cash, while serving us bias in the process. Yes, these are two extremes, we are on a black and…
INVESTING: THOMAS DE MONACO As a longtime fan of Thomas De Monaco’s fragrances, I’ve followed the brand from its very first release, watching it grow from a whisper in the niche perfume world to a name that instantly grabs perfume lovers hearts with its creations. The magic of Thomas De Monaco scents lies in their…
ATHENA FRAGRANCES SMOKEY PLUM OFFICIAL BRAND STATEMENT Juicy and very smoky plums settling into a cinnamon plum. boozy and dry incensy and spiritual, subtly oudy. saffron cinnamon immortelle cognac plum cypress amberwood vanilla agarwood smoke 8+ hours on skin About a day on clothes Projection is strong MY THOUGHTS Once in a while I stumble…
27 87 PERFUMES FLANÊUR OFFICIAL BRAND STATEMENT Contemporary, visionary, and just a tad melancholic, flâneur is infused with the green, faintly bitter scent of absinthe. Contrasted by the warmth of cashmere wood, linden and almond blossom, along with fresh bergamot, elegant cedarwood, and a supportive base of star anis, dry amber and vetiver, it’s a…
LINGUA PLANTA OFFICIAL BRAND INTRODUCTION Scientists have discovered that plants communicate with one another through a language of scent. This is Lingua Planta. We translated their language into unique perfumes with all things natural for our mind, heart, and noses. By experiencing the fragrances of Lingua Planta, you can immerse yourself in the language of…
OMANLUXURY MARIYA OFFICIAL BRAND STATEMENT A precious handcrafted jewel of a young beautiful Omani woman Omanluxury Mariya. Mariya is a rich blend of love and glamour. The fragrance opens with an essence of fresh fruity and floral notes followed by an overwhelming heart that emerges with the essence of red roses with a hint of…
ONE DAY PERFUMES ETHOS OF CITIES COLLECTION *AFFILIATE POST SMALL BRAND INTRODUCTION ONE DAY Ethos of Cities and Tea collections are the two main lines in One Day portfolio. As a small indie perfumer, Michael Wong, creator of the brand has been awarded with highest olfactory achievement prize for his fragrance – Oolong Tea.…
LES SOEURS DE NOE Clandestine Rendez-Vous #brandedcontent This fragrance was sent to me for an assessment by the brand OFFICIAL BRAND STATEMENT Les Sours de Noe Clandestine Rendez-Vous encapsulates the essence of a secret Parisian love affair. Its long lasting aroma enveloping you in a symphony of scents, leaving a memorable trail wherever you go.…