L’INSTANT DE GUERLAIN EAU DE TOILETTE OFFICIAL BRAND STATEMENT Eau de Toilette version of the original perfume L’Instant de Guerlain (2003) is launched in 2005. L’Instant de Guerlain Eau de Toilette is also created by Maurice Roucel. green apple bergamot grapefruit black currant magnolia jasmine neroli lily of the valley gardenia Amber 7-8 hours on…
PARIS PERFUME WEEK 2026 THE BIG RECAP (PART 2) Attention worthy releases and more This year was the third edition of the show that was once very cosy and intimate but not this year. Earlier editions were such a treat for fragrance enthusiasts, exposees and business partners that NEZ must have been overthrown by requests…
2026 FRAGRANCE EVENTS COSMOPROF BOLOGNA Cosmoprof Worldwide Bologna is a 3-show-event with a unique trade fair concept. The exhibition takes place on 26th – 29th of March 2026 at Bologna Fiere exhibition centre and is dedicated to all the various sectors of the beauty industry. All shows are open in the same day, facilitating the…
ETIENNE AIGNER EXPLOSIVE (DISCONTINUED) OFFICIAL BRAND STATEMENT Not available, sources from this long back are missing online. bergamot coriander aldehyde damask rose muguet geranium orris patchouli vetiver sandal amber moss 10+ hours on skin About a day on clothes Projection is strong MY THOUGHTS From the moment you encounter Etienne Aigner Explosive, you know you’re…
ISABEL DERROISNE LE TEMPS DE REINES (LE JOUR) OFFICIAL BRAND STATEMENT Unfortunately I could not find information on this scent online or in books that I own. The scent was produced under several names since company has been going through various transations. You can search online for : Isabel Derroisne Isabel Vittori ID Parfums Parfums…
CLASSIQUE PRIDE 2024 JEAN PAUL GAULTIER OFFICIAL BRAND STATEMENT Classique Pride 2024: Get used to it! Jean Paul Gaultier engages once again with the new limited edition PRIDE. A perfume with the colors of the rainbow that loudly and strongly proclaims self-love and love for differences. With a bust full of pride at the forefront…
THIERRY MUGLER ALIEN PULP EAU DE PARFUM OFFICIAL BRAND STATEMENT Enter a radiant dimension of sensuality with Alien Pulp Eau de Parfum, a fruity-floral creation that celebrates vibrant, modern femininity. Composed by master perfumer Dominique Ropion, the visionary behind the iconic Alien Eau de Parfum, this fragrance delivers an indulgent olfactive experience, one that feels…
EMPORIO ARMANI POWER OF YOU OFFICIAL BRAND STATEMENT Introducing the new POWER OF YOU EAU DE PARFUM, designed to amplify the undeniable energy you bring into every room. Juicy maracuja-passion fruit and warm vanilla create an addictive blend with bold, effortless confidence. Power of You Eau de Parfum by Emporio Armani is a new gourmand…
CALVIN KLEIN EUPHORIA MAGNETIC ELIXIR OFFICIAL BRAND STATEMENT This information is not yet available. Once it is accessible on official website, this part of the review will be updated. ORCHID VANILLA MUSK AMBRETTE SEED 10+ hours on skin About a day on clothes Projection is strong MY THOUGHTS When it comes to finding a fragrance…
YVES SAINT LAURENT LIBRE BERRY CRUSH OFFICIAL BRAND STATEMENT LIBRE Berry Crush is a new fruity floral craving. A delectable reinterpretation of LIBRE’s iconic floral lavender, infused with the irresistible juiciness of raspberries. Sweet yet bold, indulgent yet exhilarating. The taste of freedom, freshly crushed. LIBRE’s floral heart now bursts with fruity intensity, dripping in…
SHALIMAR L’ESSENCE BY GUERLAIN OFFICIAL BRAND STATEMENT Few perfumes span ages and fashions without losing their aura. Shalimar, composed in 1925, is one of them. The first amber perfume in history created by Jacques Guerlain, Shalimar celebrates its 100th anniversary. To mark this exceptional event, the Maison is revealing Shalimar L’Essence, a new intense variation…
DKNY BE DELICIOUS ICE POP BERRY BLISS OFFICIAL BRAND STATEMENT Fulfill your summer cravings with DKNY Be Delicious Ice Pop Berry Bliss, a floral fruity fragrance inspired by the irresistible delight of a juicy popsicle. This refreshing scent opens with cool mint leaves and sweet mango, creating a crisp, mouth-watering sensation. A burst of raspberry…
GUCCI FLORA GORGEOUS GARDENIA INTENSE OFFICIAL BRAND STATEMENT Discover another side of Flora and experience moments of unforgettable bliss with Gucci Flora Gorgeous Gardenia Intense. This floral woody gourmand fragrance combines the lush, sweet, and juicy characteristics of fruit with the delicate and fresh aspects of flowers. It enhances the floral sensuality of the gardenia…
BURBERRY GODDESS PARFUM OFFICIAL BRAND STATEMENT Information will be available, once the fragrance is released. For now you can read my thoughts on this new release below. Lavender Vanilla Vanilla Caviar Vanilla Absolute 10+ hours on skin Full day on clothes Projection is strong MY THOUGHTS BURBERRY Goddess Parfum is something that I had…
ILAYA PARFUM BY ISABEL DERROISNE OFFICIAL BRAND STATEMENT Ilaya is an oriental velvety fragrance, an exploration of traditional aromas, a grandeur that always came from South and East. A mixture of incense, luxurious Somalia myrrh among them, is at the base, which makes a contrast to the spicy freshness of the top: bunch of spices,…
YVES ROCHER TRIMARAN OFFICIAL BRAND STATEMENT Trimaran 1986 was created by Jean-Claude Ellena, Jean-Claude Gigodot and Lucien Ferrero. There is no information available on brand’s official statement for this fragrance. Mountain air Earthy notes Grapefruit Cardamom Sea Water Accord Geranium Clary Sage Cypress Salt Incense Opoponax Haitian Vetiver Java Vetiver Patchouli 12 hours on…
JEAN PAUL GAULTIER SCANDAL GOLD EDP OFFICIAL BRAND STATEMENT Scandal Gold : the limited edition fragrance in gold. An intensely oriental eau de parfum. Oriental and Leather Chypre. Scandal the world over. Intoxicating, intense, daring. This Jean Paul Gaultier eau de parfum delivers an oriental and leather chypre trail embodying pure and wonderfully free femininity…
FREE PUBLICITY: THE NEW MARKETING REALITY? In today’s digital age, fragrance companies are increasingly relying on influencers to market their products—all hail free publicity. You might know the term barter, meaning that the product is exchanged for a certain service. Post, reel, review, publications etc. This strategy has reshaped traditional advertising and created a symbiotic…
INFLUENCER MARKETING AND CURRENT BIAS ISSUE Who are influencers? People who share valued information with their audience free of charge, or people who solemnly exist in digital space with one main goal: turning their reach into cash, while serving us bias in the process. Yes, these are two extremes, we are on a black and…
MARC JACOBS PERFECT EAU DE TOILETTE *AFFILIATE POST OFFICIAL BRAND STATEMENT Introducing Marc Jacobs Perfect eau de toilette, the new fragrance from Marc Jacobs. A companion to Perfect eau de parfum and Perfect Intense, the luminous floral scent celebrates the power of being true to yourself. Like the original fragrance that launched globally in july…
GUERLAIN SHALIMAR MILLESIME TONKA OFFICIAL BRAND STATEMENT GUERLAIN Shalimar Millesime Tonka official press release is not yet released Bitter Almond Bergamot Iris Rose Jasmine Sambac Tonka Bean Vanilla 7-9 hours on skin Lasts full day on clothes Projection is moderate to strong MY THOUGHTS Not your average tonka, not your average Shalimar either… So…
YSL LIBRE LE PARFUM OFFICIAL BRAND STATEMENT LIBRE, the new Le Parfum by Yves Saint Laurent. The fragrance of a confident, unapologetic & charismatic woman living her freedom as the ultimate luxury. She is ignited by the urge to live everything with excess, to feel everything amplified and to live libre, now… Because freedom doesn’t…