SHALIMAR L’ESSENCE BY GUERLAIN OFFICIAL BRAND STATEMENT Few perfumes span ages and fashions without losing their aura. Shalimar, composed in 1925, is one of them. The first amber perfume in history created by Jacques Guerlain, Shalimar celebrates its 100th anniversary. To mark this exceptional event, the Maison is revealing Shalimar L’Essence, a new intense variation…
DKNY BE DELICIOUS ICE POP BERRY BLISS OFFICIAL BRAND STATEMENT Fulfill your summer cravings with DKNY Be Delicious Ice Pop Berry Bliss, a floral fruity fragrance inspired by the irresistible delight of a juicy popsicle. This refreshing scent opens with cool mint leaves and sweet mango, creating a crisp, mouth-watering sensation. A burst of raspberry…
GUCCI FLORA GORGEOUS GARDENIA INTENSE OFFICIAL BRAND STATEMENT Discover another side of Flora and experience moments of unforgettable bliss with Gucci Flora Gorgeous Gardenia Intense. This floral woody gourmand fragrance combines the lush, sweet, and juicy characteristics of fruit with the delicate and fresh aspects of flowers. It enhances the floral sensuality of the gardenia…
BURBERRY GODDESS PARFUM OFFICIAL BRAND STATEMENT Information will be available, once the fragrance is released. For now you can read my thoughts on this new release below. Lavender Vanilla Vanilla Caviar Vanilla Absolute 10+ hours on skin Full day on clothes Projection is strong MY THOUGHTS BURBERRY Goddess Parfum is something that I had…
ILAYA PARFUM BY ISABEL DERROISNE OFFICIAL BRAND STATEMENT Ilaya is an oriental velvety fragrance, an exploration of traditional aromas, a grandeur that always came from South and East. A mixture of incense, luxurious Somalia myrrh among them, is at the base, which makes a contrast to the spicy freshness of the top: bunch of spices,…
YVES ROCHER TRIMARAN OFFICIAL BRAND STATEMENT Trimaran 1986 was created by Jean-Claude Ellena, Jean-Claude Gigodot and Lucien Ferrero. There is no information available on brand’s official statement for this fragrance. Mountain air Earthy notes Grapefruit Cardamom Sea Water Accord Geranium Clary Sage Cypress Salt Incense Opoponax Haitian Vetiver Java Vetiver Patchouli 12 hours on…
JEAN PAUL GAULTIER SCANDAL GOLD EDP OFFICIAL BRAND STATEMENT Scandal Gold : the limited edition fragrance in gold. An intensely oriental eau de parfum. Oriental and Leather Chypre. Scandal the world over. Intoxicating, intense, daring. This Jean Paul Gaultier eau de parfum delivers an oriental and leather chypre trail embodying pure and wonderfully free femininity…
FREE PUBLICITY: THE NEW MARKETING REALITY? In today’s digital age, fragrance companies are increasingly relying on influencers to market their products—all hail free publicity. You might know the term barter, meaning that the product is exchanged for a certain service. Post, reel, review, publications etc. This strategy has reshaped traditional advertising and created a symbiotic…
INFLUENCER MARKETING AND CURRENT BIAS ISSUE Who are influencers? People who share valued information with their audience free of charge, or people who solemnly exist in digital space with one main goal: turning their reach into cash, while serving us bias in the process. Yes, these are two extremes, we are on a black and…
MARC JACOBS PERFECT EAU DE TOILETTE *AFFILIATE POST OFFICIAL BRAND STATEMENT Introducing Marc Jacobs Perfect eau de toilette, the new fragrance from Marc Jacobs. A companion to Perfect eau de parfum and Perfect Intense, the luminous floral scent celebrates the power of being true to yourself. Like the original fragrance that launched globally in july…
GUERLAIN SHALIMAR MILLESIME TONKA OFFICIAL BRAND STATEMENT GUERLAIN Shalimar Millesime Tonka official press release is not yet released Bitter Almond Bergamot Iris Rose Jasmine Sambac Tonka Bean Vanilla 7-9 hours on skin Lasts full day on clothes Projection is moderate to strong MY THOUGHTS Not your average tonka, not your average Shalimar either… So…
YSL LIBRE LE PARFUM OFFICIAL BRAND STATEMENT LIBRE, the new Le Parfum by Yves Saint Laurent. The fragrance of a confident, unapologetic & charismatic woman living her freedom as the ultimate luxury. She is ignited by the urge to live everything with excess, to feel everything amplified and to live libre, now… Because freedom doesn’t…