THE GREAT COLLAPSE AHEAD FOR NICHE BRANDS?
THE GREAT COLLAPSE AHEAD FOR NICHE BRANDS? When Endless Releases Lead to Market Implosion You see it, I see it, brands see it. The niche perfume industry is drowning in its own ambitions. What began as an artisanal revolution against mass-market mediocrity has devolved into a relentless torrent of releases that threatens to collapse the…