PARIS PERFUME WEEK 2026 THE BIG RECAP
Attention worthy releases and more
This year was the third edition of the show that was once very cosy and intimate but not this year. Earlier editions were such a treat for fragrance enthusiasts, exposees and business partners that NEZ must have been overthrown by requests to make it bigger. Rightfully so.
2026 was bigger but not necessarily better in terms of organisation aspects. But those minor issues were completely overshadowed by the array of wonderful people behind the stands.
Here are our highlights of the brands and new releases that deserve your attention. Stay tuned for parts 2 and 3.
An upcoming fragrance that will become part of the Oriental Collection. As you may notice, the lable is not there yet, but yes we are breaking the news first. It’s incredibly balanced floral that makes you think you woke up inside of an actual magnolia blossom.
Our absolute favourite from the Oriental Collection. Launching this year, it is a sandalwood heavy scent (as the name suggests) mixed with signature Ameenah oud. Sheer lasting power of Mysore sandalwood in it is beyond any expectation. Woody, with dash of smoke and funk. It certainly cuts through the latest gourmand trends with a scalpel precision.
Memoirs of a vineyard. The collection is in its early days, counting 5 fragrances as per this moment. Team’s favourite BORDERLINE is an explosive fruity fragrancethat blends citrus notes, blackcurrant buds, and pink pepper evoking the aroma of the Syrah grapes. Don’t hesitate to order their softly priced discovery set.
We did it too.
The new AI trends have reached the fragrance creation shores. Everything from the concept to the machinery and final execution is a captivating experience to any self-respecting perfume enthusiast and professional.
How does it work? You chat with AI that questions you about what final result you want in the vial. You can take as long as you as you want specifying the detail. In our team’s experience, the more time you take the better.
The result? Bespoke/custom fragrance that you can reorder again and again.
BOUDART LABORATORIES
Nobody tells you that the fragrance should be expensive. Boudart collection is all about summer cologne soliflores at a very soft price. So much so, that we are no longer used to seeing them here in EU.
15€ is all it takes to commit to the 40 ml bottle. Our team enjoyed the fig, cypress and tea.
How about you?
Latest and greatest release that we were all waiting for. Rose Graffiti by Les Bains Guerbois is adding the va, va and voom to the collection. Rose scent that is textured and versatile, with fruity and green facets.
The exceptional longevity is a noteworthy aspect of it as well. Created by Jean-Claude Ellena, it took years to finalise the formula, and the end result is glorious!
LES ALPES echoes the wild contrast of the mountains, where the chill of snow meets the quiet warmth of the earth. Inspired by Haute Montagne one of the highest and most extensive alpine mountain ranges in Europe.
Zingy, fresh, cooling and airy, it is worth a masterpiece title.
Chinese answer to haute perfumery and then some. Distillations, eaux de parfums of Proust collection, textile spray, extraits de parfums in oil form, such as Ophelia have blown our minds.
It’s been a real treat that team took their time explaining their materials and unique sourcing to all of their visitors. A brand that left us speechless. Crowd favourite seemed to be Passion Chypre and El Libro de Arena.
OLYMRA ACHILLEA
LYMRA’s debut collection distills the untold soul of Mount Olympus: rare flora, sacred places, and ancient legends captured in scent. Each creation unveils a proprietary botanical accord, decoded from plants found only on Olympus.
Achillea ambrosiaca, a rare and exclusive herb found only on the peak of the Olympus creates a very unusual textural presence in Achillea. For those who love green crunch!
Thank you for reading, hope you enjoyed this quick sum up of the new releases. Please stay tuned for parts 2 and 3 coming next week.
