THE GREAT COLLAPSE AHEAD FOR NICHE BRANDS? When Endless Releases Lead to Market Implosion You see it, I see it, brands see it. The niche perfume industry is drowning in its own ambitions. What began as an artisanal revolution against mass-market mediocrity has devolved into a relentless torrent of releases that threatens to collapse the…
DIPTYQUE LAZULIO EAU DE PARFUM OFFICIAL BRAND STATEMENT The archetypal bottle is inspired by classic Diptyque codes, reinterpreted with a contemporary perspective. With the signature oval embedded in the glass, it becomes a window to the world, a magnifying glass revealing the name of the fragrance superimposed over the illustration on the back of the…
SHALIMAR L’ESSENCE BY GUERLAIN OFFICIAL BRAND STATEMENT Few perfumes span ages and fashions without losing their aura. Shalimar, composed in 1925, is one of them. The first amber perfume in history created by Jacques Guerlain, Shalimar celebrates its 100th anniversary. To mark this exceptional event, the Maison is revealing Shalimar L’Essence, a new intense variation…